Fashion powerhouse Lacoste files 5 trademarks for metaverse-compatible brand

Popular fashion company Lacoste has furthered its outreach into the metaverse by filing applications for related trademarks for its new Champs-Elysees line of apparel, jewelry, and luggage, which was launched back in July 2022 as a brand compatible with the cryptocurrency sector.

Specifically, the clothing brand’s filings with the United States Patent and Trademark Office (USPTO) from February 17 were revealed in a tweet published by non-fungible token (NFT) and metaverse-licensed trademark attorney Michael Kondoudis on February 22.

According to the information shared by the attorney, the trademark filings cover NFTs, crypto transaction software, virtual clothing, footwear, eyewear, sports gear, stores for virtual goods, extended reality virtual environments, advertising, education, and the provision of virtual real estate services.

Lacoste NFT and metaverse trademark applications. Source: Michael Kondoudis

Notably, the fashion industry’s love affair with blockchain, the technology underlying the metaverse and cryptocurrencies, has quite a history, ranging from luxury watchmakers like Tag Heuer and Hublot accepting crypto for purchases to other watchmakers and fashion brands filing for NFT and metaverse trademarks, including Yves Saint Laurent, Hermès, Victoria’s Secret, and Rolex.

Meanwhile, major companies across other industries are jumping on the crypto trademarking bandwagon themselves, including payment giant Visa (NYSE: V), motor racing company Formula One, multinational automotive corporation Mercedes-Benz, American banking giant JPMorgan (NYSE: JPM), global Whisky brand Jack Daniels, football clubs Barcelona and Real Madrid, singer Celine Dion, and many more, as Finbold has reported.

Although the rate of new trademark applications for NFTs and related goods and services has continued to slow since March, the year 2022 has recorded 7,746 such applications, which is 260% more than the year before, while the metaverse trademark applications in 2022 amounted to 5,850, up 200% compared to 2021, according to Kondoudis.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Comments

No comments to show.
New Bookmakers
Playfina.com

The newest member of DAMA N.V. family offers more than 6000 games and accepts a wide range of cryptocurrencies, which are arguably the most widely used form of payment for gamblers right now.

Cryptoplay.io

In the year 2021, Cryptoplay Casino went live for the first time. To bitcoin enthusiasts, the online gaming site offers an amazing game library, exclusive bonuses, and promotions.

CryptoGames

Since its inception in 2014, this crypto casino has amassed a sizable following and an even stronger reputation. This all-crypto casino has 8 Provably Fair games, a faucet, and the ability to utilize one of ten cryptocurrencies.

PlayAmo

In general, if you're looking for information on the PlayAmo casino's features and idiosyncrasies, you'll find it here.

Oshi

Oshi Casino is a bitcoin casino with a simple instant-play interface that accepts euro deposits as well as other cryptocurrencies like Ethereum.