In November and December of 2023, The Weeknd will finally bring his much-awaited “After Hours Til Dawn” world tour to Australia and New Zealand.
The tour, which is powered by Binance, the global blockchain ecosystem that is behind the world’s biggest cryptocurrency exchange, is the first worldwide concert tour to incorporate Web3 technology for the purpose of improving the experience of the fans attending the concerts, according to information shared with Finbold on August 22.
This globe tour, which began in the summer of 2022 and is still going strong, has already attracted a record-breaking three million spectators. More than 15,000 Souvenir NFTs (SNFTs) have been claimed by fans in 14 different countries meanwhile, over 30,000 fans have joined Binance and The Weeknd’s online challenges hosted on EnterTheDimension.com.
As The Weeknd’s “After Hours Til Dawn” tour stops in Australia and New Zealand, Binance users will have access to exclusive offers. While supplies last, they will be able to participate in a unique ticket presale for a limited number of performances.
They will also receive a limited-edition Souvenir NFT as a token of appreciation.
These unique NFTs not only serve as digital mementos of the show, but also provide admittance to exclusive events and the chance to meet The Weeknd.
Unlock the power of Web3
Binance VP of Global Marketing, Rachel Conlan, stated:
“The Weeknd is widely recognized for his innovative and unique contributions to the music industry. We are excited to be able to partner with the ‘After Hours Til Dawn’ tour to unlock the power of Web3 and champion special fan experiences.”
She added:
“We are just scratching the surface of how we utilize the power of crypto and blockchain technology to set new standards in the entertainment industry.”
The Weeknd and Binance’s cooperation extends to the digital realm through Enter The Dimension at a time when digital innovation is tearing down walls between creative artists and their followers. This virtual world provides The Weeknd’s followers a fresh way to engage with him with features like the Dimension Puzzle Box and the Metaverse Dimension.
