Even though the cryptocurrency sector has been going through a difficult year, the challenges haven’t managed to scare off high net worth investors, who continue to show interest in access to the novel asset class, a new study has shown.
Specifically, 92% of mass affluent and high net worth (HNW) clients have asked their financial advisors about the possibility of including cryptocurrencies in their portfolios over the past year, according to the results of a study carried out by Coalition Greenwich in cooperation with Talos, as per a press release published on December 15.
The research covered 537 Financial Advisors (FAs) in the United States, more than a third of which (35%) have expressed the clients’ interest in crypto has intensified in the past 12 months, whereas 30% confirmed that they already have or plan to recommend specific cryptos to these clients in the next three months.
Long crypto winter is no deterrent
Commenting on the results of the study, Coalition Greenwich’s Market Structure and Technology Senior Analyst David Easthope explained that the current market sentiment doesn’t stop the growing adoption of crypto:
“Financial Advisors believe that the growth trend for digital asset adoption as an emerging asset class will persist and continue to increase, even in the face of the current bear market and recent market events.”
Indeed, the total crypto market capitalization in the last 12 months has lost $1.44 trillion, declining 63.49% from $2.27 trillion on December 16, 2021, to $826.91 billion on December 16, 2022, as per data retrieved from CoinMarketCap.
As Easthope added, FAs were prepared to take on this demand by integrating investment products and platforms, concluding that the “long-term demand trend remains intact among this fairly conservative segment of the market.”
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